Monetizing Wi-Fi for Venues
Free Wi-Fi can pay for itself through smart models aligned with guest experience.
Models
- Sponsored Access: a brand subsidizes connectivity for exposure.
- Self-serve Local Ads: nearby businesses promote time-bound offers.
- Premium Tiers: upsell higher speeds or longer sessions.
Where to Start
- Define audience and peak times; price by impressions and dwell.
- Use simple formats (static banner + one CTA) for speed and reliability.
- Share transparent reports: sessions, reach, and redemptions.